In recent years, outdoor hospitality and vacationing have become a major trend as more travelers seek unique, nature-based experiences. The industry has evolved from traditional camping to offer diverse accommodations, including glamping tents, yurts, cabins, and RV sites. These options provide a blend of outdoor adventure and luxury, appealing to a broad range of travelers.
Diverse Stay Options
Glamping and luxury cabins allow guests to enjoy the outdoors with added comfort—private bathrooms, Wi-Fi, and climate control. Yurts offer a more rustic experience, while cabins cater to families and longer stays. RV sites also remain popular, especially for travelers seeking mobility. These diverse lodging options create an appeal for all types of travelers, whether they are outdoor enthusiasts or luxury-seekers.
Revenue Streams
Beyond just accommodation fees, outdoor hospitality businesses have multiple revenue streams:
Tours and Activities: Many outdoor resorts offer guided tours like hiking, biking, or fishing, creating an additional revenue source.
Rentals: Guests often rent equipment such as kayaks, bikes, or fishing gear during their stay.
Dining: On-site restaurants or dining services are common, allowing resorts to capture additional revenue.
Wellness Services: Many high-end outdoor accommodations also provide wellness activities such as yoga classes or spa services. These services not only increase profitability but also enhance the guest experience, making outdoor hospitality businesses more competitive and lucrative (KOA).
A Booming Industry
In 2023, the U.S. outdoor hospitality sector generated around $40 billion in revenue(OutdoorRMS)(CRR Hospitality)
The industry's rapid growth is due to several factors, including the desire for nature-based vacations post-pandemic, sustainability concerns, and the appeal of unique lodging experiences. With a significant shift in travel preferences, many people now prefer the tranquility and space offered by outdoor environments.
Why the Trend is Here to Stay
Several factors have fueled the growth of outdoor hospitality. The pandemic played a critical role by pushing travelers to seek open-air, socially distanced vacation options. Additionally, many people have become more eco-conscious and are seeking out vacations with a lower environmental impact. Remote working trends have also allowed travelers to stay longer in natural settings, blending work and leisure. These shifts are expected to keep the outdoor hospitality sector thriving well into the future. (KOA)(Outdoor RMS).
This combination of unique stay options and multiple revenue streams, alongside changing consumer preferences, positions the outdoor hospitality industry for sustained growth in the years to come.
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